U.S. Nike SNKRS release times: 10 a.m. ET, Korea time, and how to prepare
Accurate as of October 24, 2026. Times and launch methods can vary by product, so check the SNKRS app or the product page. For Korea's SNKRS, see Nike SNKRS release times in Korea.
U.S. SNKRS release time: 10 a.m. Eastern
U.S. SNKRS product pages show the launch as "Available 10/31 at …". Checking actual product pages in Coordinated Universal Time (UTC):
| Product | UTC | U.S. Eastern | Korea |
|---|---|---|---|
| Air Force 1 '01 "Nightmare" | Oct 23, 14:00 | 10 a.m. | 11 p.m. Oct 23 |
| Air Jordan 14 'Forest Green' | Oct 31, 14:00 | 10 a.m. | 11 p.m. Oct 31 |
After daylight saving time ends on November 1, 10 a.m. Eastern is 15:00 UTC, which is midnight the next day in Korea. On the West Coast it's 7 a.m. See DST ends Nov 1 for more conversions.
Nike's official prep tips
From Nike's help article "How Do I Get Nike's Newest Sneaker Releases?":
- Upcoming tab and alerts: check release dates in the SNKRS Feed and Upcoming tab, and turn on push notifications in app settings. There's also a "Notify me" feature.
- Faster checkout: turn on face or fingerprint recognition and save your size, payment and shipping details ahead of time.
- If you use PayPal: PayPal is only saved if you place an order within an hour of adding it. Nike recommends adding PayPal 30 minutes before a SNKRS release opens, and your shipping address must match your PayPal address.
- Draws: limited products may also be sold through SNKRS Draw. Check the method on the product page.
Right before the drop
- From November, a 10 a.m. U.S. drop is midnight in Korea. Reset your alarm.
- Right before, enter
www.nike.comon Chochim to check the gap between the server and your device.