Korea Grand Festival 2026: October 29 to November 15, K-Sale Festa and key benefits

FOR KOR Chochim editorial team · October 26, 2026

Written as of October 26, 2026. Dates and key benefits follow the Ministry of SMEs and Startups' official notice; lottery and opening-ceremony details follow news reports. Coupon start times and company-level discount rates were not in any official material we could find, so they are not included. Check the official website just before the festival.

The government-run shopping festival Korea Grand Festival 2026 runs for 18 days, from Thursday, October 29 to Sunday, November 15. It bundles shopping discounts, regional travel and cultural events, and the former Korea Sale Festa now runs inside it as K-Sale Festa.

At a glance

Item	Details
Dates	Oct 29 (Thu) to Nov 15 (Sun), 18 days
Hosts	Ministry of SMEs and Startups with other ministries
Participants	About 40,000 companies (Financial News)
Opening ceremony	October 31, Andong, North Gyeongsang (Financial News)

Key benefits announced by the ministry

"KGF 100": a showcase of 100 outstanding small businesses in K-culture
Up to 50% off farm and seafood: kimchi-season cabbage and radish, six popular fish species and more
70,000 lodging coupons for stays outside the capital region
Discounts on cars, appliances, fashion and food, free entry to national heritage sites, and free performances

What changed with K-Sale Festa

K-Sale Festa is the new name of Korea Sale Festa and runs during the same period. It centers on everyday categories such as food, fashion, beauty, cars and appliances, and participating companies get sales-channel support through Naver's Sangsaeng Market, Gongyoung Shopping, Lotte ON and Hmall. The organizers also said they would expand promotions of Korean consumer goods for foreign visitors.

Consumption lottery (per news reports)

One entry for every 30,000 won spent in digital Onnuri gift certificates through November 15
Two entries per 30,000 won spent outside the capital region
5,600 winners sharing 1.7 billion won; top prize 30 million won, paid in digital Onnuri certificates
A separate social media spending-proof event: 503 winners, top prize 1 million won

For limited coupons, check the time first

Benefits with a fixed quantity, such as lodging coupons, can run out the moment issuance starts. As of October 26 the start times were not in any official material, so prepare in this order.

Check each coupon's issuance date and time on the festival's official website and official KakaoTalk channel.
Log in to the app where you will claim it (lodging app or shopping mall) and finish identity verification in advance.
Once the time is set, enter on the minute by that site's server clock. Your phone clock can differ by a few hundred milliseconds.

See What is server time? for how this works and the ticketing guide for clicking on the minute.

Check server time